Hududiy eksport salohiyatini oshirishning marketing strategiyasi

Rustam Jiyamuratov

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 3

Abstract: Marketing hududiy rivojlanish vositasi yoki hatto falsafasi sifatida o‘tgan asrning 80-yillaridan boshlabhududlar tomonidan qo‘llanila boshlandi. XX asrda bir tomondan, marketing ushbu hududdagi tovarlar va xizmatlarnixaridorlarning mavjud va potensial ehtiyojlarini hisobga olib ishlab chiqarishni tashkil etish, ikkinchi tomonidan esa ishlabchiqarilgan mahsulotlarni ichki va tashqi bozorlarga sotishni tashkil etishga qaratilgan. Hozirda esa hududiy eksportbo‘yicha marketing strategiyalarini ishlab chiqishni o‘z ichiga olmoqda. Mazkur maqolada hududiy eksport salohiyatinioshirishning marketing strategiyalarining tarkibiy qismlari, hududiy eksport salohiyatini oshirish bo‘yicha ilmiy tadqiqotishlarining tahlili bayon qilingan.

Keywords: hududiy marketing; marketing strategiyalari; hududning eksport salohiyati; imij marketing; infratuzilma marketingi; hududning imiji va jozibadorligi. (search for similar items in EconPapers)
Date: 2024
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