Zamonaviy marketing boshqaruvida marketing konsepsiyalarining o‘rni hamda dolzarbligi

Sherali Mamatqobilov

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 4

Abstract: Marketing mazmuni ko‘p jihatdan qayta ta’riflanadi va yangi tushunchalarda o‘z aksini topadi, shuning uchunzamonaviy marketing yangi konsepsiyasining rivojlanishiga olib keladi. Zamonaviy marketing yo‘nalishi va tendensiyasisifatida ichki marketing tushunchasiga ega bo‘lib, u kompaniya ichidagi shaxslar va tarmoqlarga qarashlar, marketingfalsafasining kengayishi sifatida tushuniladi. Umuman olganda, konsepsiya o‘ziga xos vositalarning paydo bo‘lishi va rivojlanishibilan ifodalanadi: integratsiyalashgan marketing, integratsiyalashgan marketing kommunikatsiyalari, ta’minot-sotishmunosabatlarini boshqarish. Integratsiyalashgan marketing - bu marketingni falsafa, optika, kompaniyaning barchafaoliyatiga qarash va ayniqsa, ushbu konsepsiyani amalga oshirish usuli sifatida hamkorlikning qiyinligi va samarasizliginianiqlashga asoslangan konsepsiyadir [1]. Ushbu baholash boshqaruv tizimini, shuningdek, ta’lim tizimini modernizatsiyaqilish zarurati sifatida ta’limda zamonaviy marketingdan foydalanish muammosini ko‘taradi. Ushbu maqolada zamonaviymarketingni boshqarishda marketing konsepsiyalarining o‘rni va dolzarbligi to‘g‘risida ma’lumotlar beriladi.

Keywords: zamonaviy marketing; marketing tendensiyalari; marketing menejmenti; marketing evolyutsiyasi; marketing muammolari. (search for similar items in EconPapers)
Date: 2024
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