Tadbirkorlik faoliyatida istemolchilar xulq-atvorini o‘rganish bo‘yicha tadqiqotlarni takomillashtirish

Nafosat Sharopova

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 5

Abstract: Ushbu maqolada tadbirkorlik faoliyatini samarali yuritishda isteʼmolilar xulq-atvorini o‘rganishning nazariyva ilmiy asoslari batafsil yoritilgan. Shuningdek, xorijiy tajriba asosida O‘zbekistonlik isteʼmolchilarning xulq-atvorlarinichuqur tahlil qilish maqsadida so‘rovnoma o‘tkazildi. Tahlil natijalari shuni ko‘rsatdiki, O‘zbekistonlik isteʼmolchilarningsotib olish qarorlariga brendning ijtimoiy tarmoqlarda faolligi hamda mahsulot reklamasi, narxi, Halol sertifikatining mavjudligiva sifati kabi ko‘rsatkichlar nisbatan yuqori taʼsirga ega. Shu jihatdan, muallif tomonidan mamlakatimiz tadbirkorlario‘z faoliyatlarida ushbu omillarga ahamiyat qaratishlari lozimligi taʼkidlangan.

Keywords: marketing tadqiqotlari; tadbirkorlar; isteʼmolchilar xulq-atvori; marketing strategiyalari; bozor tadqiqotlari; raqobatchilar tadqiqoti; so‘rovnoma; respondentlar (search for similar items in EconPapers)
Date: 2024
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