Areas of effective use of marketing in the development of foreign economic relations

Akhmedov Ikram Akramovich

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2

Abstract: This article examines scientific views related to the use of marketing in the development of foreign economicrelations. The impact of marketing on the formation of foreign market conditions, the importance of marketing in theorganization, management, and control of foreign economic activities of companies is analyzed. The methods ofassessing the competitiveness of companies in foreign economic activity have been studied. The impact of factorsaffecting competitiveness is analyzed, and their importance in increasing the country's export potential is substantiated.

Keywords: foreign economic activity; marketing; international marketing; competition; competitiveness; factors affecting competitiveness; competitive advantage; export potential; diversification. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:id:3262

DOI: 10.5281/zenodo.14211558

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