TO‘QIMACHILIK SANOATI KORXONALARIDA “YASHIL” MARKETINGNI JORIY ETISHNING DOLZARB JIHATLARI

Fayyoza Bazarova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 10

Abstract: Ushbu maqolada to‘qimachilik sanoati korxonalarida yashil marketingni joriy etish zarurati, asosiy omillari vaamaliy mexanizmlari o‘rganilgan. Iste’molchi ekologik ongi, ishlab chiqarish texnologiyalari, rahbarlik madaniyati hamdadavlat va xalqaro talablar o‘rtasidagi bog‘liqlik tahlil qilinib, kompleks yondashuv asosida xulosa va amaliy takliflar ishlabchiqilgan. Tadqiqot natijalari yashil marketingning sanoat raqobatbardoshligi va ekologik barqarorlikni ta’minlashdagi ijobiyrolini ko‘rsatadi. Tavsiyalar esa strategik rejalashtirish, innovatsiyalar va siyosiy qo‘llab-quvvatlash zaruratini asoslaydi

Keywords: yashil marketing; to‘qimachilik sanoati; ekologik innovatsiya; iste’molchi ongi; barqarorlik; ekologik siyosat (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:10:id:7138

DOI: 10.5281/zenodo.17306596

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