KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISH METODOLOGIYASINI TAKOMILLASHTIRISH

Axmed Sapayev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 10

Abstract: Maqolada korxonalarda yashil marketing strategiyalarining qo‘llanilishi o‘rganilgan. Tadqiqotda empirikma’lumotlar asosida iste’molchilarning xarid qarorlariga ekologik omillarning ta’siri tahlil qilingan. Brend imiji va iste’molchiishonchining xarid jarayonidagi o‘rni aniqlangan. Yashil innovatsiyalarni joriy etish hamda ta’minot zanjirida ekologikstandartlarga amal qilish samaradorlikni oshiruvchi omillar sifatida ko‘rsatilgan. Natijalar yashil marketingning korxonalarraqobatbardoshligini mustahkamlash va barqaror rivojlanishni ta’minlashda muhim strategik vosita ekanini ko‘rsatgan

Keywords: yashil marketing; raqobatbardoshlik; iste’molchi ishonchi; brend imiji; yashil innovatsiya; ta’minot zanjiri. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:10:id:7265

DOI: 10.5281/zenodo.17395593

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