TURISTIK KORXONALARDA BREND KAPITALI TUSHUNCHASI VA UNING TARKIBIY ELEMENTLARI

Akma Zufarov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 10

Abstract: Maqolada turizm sohasida brend kapitalligini aniqlash va baholashning ilmiy-uslubiy yondashuvlari tahlilqilingan. Tadqiqotning asosiy maqsadi — brend kapitalligiga oid mavjud nazariy modellarning turli yondashuvlariniumumlashtirib, ularni empirik modellashtirish orqali amaliy ahamiyatga ega natijalarga erishishdir. Kvadratik regressiyaasosidagi “U-shaklli” model yordamida iste’molchilar idroki, brend xabardorligi va sadoqat darajasi o‘rtasidagi o‘zarobog‘liqlik aniqlangan. Natijalar shuni ko‘rsatdiki, reklama va xizmat sifatiga yetarli investitsiya kiritgan korxonalar yuqoribrend qiymatiga ega bo‘ladi. Tadqiqot brend kapitalligini aniqlashda ma’lumotga asoslangan yondashuvlar samaradorliginiisbotlaydi va turizm sohasida strategik boshqaruv qarorlarini takomillashtirishga xizmat qiladi

Keywords: brend kapitalligi; turizm sohasi; iste’molchi idroki; regressiya tahlili; sadoqat; brend xabardorligi. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/7369 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/7369/5599 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:10:id:7369

DOI: 10.5281/zenodo.17439239

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().