REKLAMA XIZMATLARI BOZORIDA RAQOBATBARDOSHLIKNI OSHIRISHGA OID NAZARIY QARASHLAR

Azamat Xamrakulov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 10

Abstract: Mazkur maqolada reklama xizmatlari bozorida raqobatbardoshlikni oshirishga oid nazariy yondashuvlartahlil qilinadi. Unda reklama faoliyatining iqtisodiy mohiyati, xizmatlar bozorida raqobatning shakllanish omillari hamdaraqobat ustunligini ta’minlashda innovatsion strategiyalarning o‘rni ochib berilgan. Shuningdek, raqamli texnologiyalar vamarketing kommunikatsiyalarining jadal rivojlanishi sharoitida reklama xizmatlari sifatini oshirish, iste’molchilar ishonchinimustahkamlash hamda milliy kompaniyalarning raqobatbardoshligini kuchaytirish bo‘yicha nazariy asoslar yoritilgan.Tadqiqot natijalari reklama bozori ishtirokchilari uchun samarali raqobat strategiyalarini shakllantirishda amaliy ahamiyatkasb etadi

Keywords: reklama xizmatlari; raqobatbardoshlik; marketing strategiyasi; innovatsiya; raqamli iqtisodiyot; iste’molchi ishonchi. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:10:id:7444

DOI: 10.5281/zenodo.17471401

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