TA’LIM TASHKILOTLARINI RIVOJLANTIRISHDA MARKETINGNING ROLI

Faxriddin Raximov and Ilyos Abdullayev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 10

Abstract: Ushbu maqolada ta’lim tashkilotlarini rivojlantirishda marketingning strategik o‘rni, iqtisodiy samaradorlikkata’siri hamda raqamli marketing vositalarining ahamiyati tahlil qilingan. Tadqiqotda Filipp Kotler, Piter Druker, KristianGrönroos, Deyv Chaffey va Gari Armstrong kabi xalqaro olimlarning marketing nazariyalari asos qilib olingan. Maqoladata’lim xizmatlari bozori dinamikasi, iste’molchi ehtiyojlariga yo‘naltirilgan boshqaruv, raqobat muhitida ta’lim brendiningshakllanishi hamda marketing strategiyalarining samaradorlikka ta’siri o‘rganilgan. Tahlillar natijasida marketing faoliyatigasarmoya kiritish ta’lim muassasalarining iqtisodiy barqarorligini oshirishi, foyda marjasini kengaytirishi va xizmat sifatiyaxshilanishiga olib kelishi aniqlangan. Shuningdek, maqolada raqamli marketingning o‘quvchi va talabalar bilan muloqoto‘rnatishdagi, CRM tizimlarining esa xizmat ko‘rsatish jarayonini avtomatlashtirishdagi o‘rni yoritilgan. Tadqiqot natijalarigako‘ra, ta’lim tashkilotlarida marketing strategiyalarini tizimli joriy etish ularning rivojlanishida muhim omil hisoblanadi

Keywords: ta’lim marketingi; strategik rivojlanish; raqamli marketing; iste’molchi ehtiyoji; ROI; foyda marjasi; xizmat sifati; raqobatbardoshlik; innovatsiya (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:10:id:7478

DOI: 10.5281/zenodo.17502734

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