TURIZM MARKETINGINING NAZARIY ASOSLARI, ZAMONAVIY YO‘NALISHLARI VA UNI TAKOMILLASHTIRISH ISTIQBOLLARI

Otabek Xamidov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada turizm marketingining nazariy asoslari, uning zamonaviy yondashuvlari va amaliy ahamiyati tahlil qilingan. Tadqiqotda turizm marketingining milliy brend siyosatida, raqamli transformatsiyada va xizmat sifati boshqaruvida tutgan o‘rni yoritilgan. Shuningdek, O‘zbekiston sharoitida turizm marketingini takomillashtirish yo‘nalishlari, innovatsion texnologiyalarni joriy etish va hududiy marketingni rivojlantirish zaruriyati asoslab berilgan. Maqola natijalari turizm sohasida raqamli yondashuv va brend siyosatini uyg‘unlashtirish orqali xalqaro raqobatbardoshlikni oshirish imkoniyatlarini ochib beradi.

Keywords: turizm marketingi; raqamli transformatsiya; innovatsion yondashuv; hududiy marketing; barqaror rivojlanish. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:7597

DOI: 10.5281/zenodo.17539093

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