O‘ZBEKISTON TURIZM BREND BOZORINING HOZIRGI HOLATI VA TENDENSIYALARI

Akmal Zufarov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Maqolada O‘zbekiston turizm sektorida brend boshqaruvi, iste’molchi xulqi va siyosiy muvofiqlashtirisho‘rtasidagi o‘zaro bog‘liqliklar empirik asosda tahlil qilingan. Tadqiqot Multi Indicator–Multi Cause (MIMIC), VectorAutoregression (VAR) va Structural Equation Modeling (SEM) usullarini birlashtirgan gibrid metodologiya asosida olibborilib, meros turizmi, ekoturizm va gastronomiya sub bozorlarida brend xabardorligi, sadoqati hamda qoniqish omillario‘rganilgan. Natijalar hududlar bo‘yicha raqamli jalb va siyosat muvofiqlashtiruvining brend samaradorligiga sezilarlita’sirini ko‘rsatadi.

Keywords: turizm brendi; manzil marketingi; MIMIC modeli; VAR tahlil; SEM; raqamli jalb; iste’molchi xulqi; O‘zbekiston turizmi. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:7683

DOI: 10.5281/zenodo.17551789

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