MARKETING VA TOVAR STRATEGIYALARINI ISHLAB CHIQISH

Sevara Ibadullayeva and Abduhakim Yuldashev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada marketing va tovar strategiyalarini ishlab chiqishning nazariy asoslari hamda ularningamaliy ahamiyati yoritilgan. Bozor iqtisodiyoti sharoitida korxonaning raqobatbardoshligini oshirish, brend imidjinishakllantirish va iste’molchilar ehtiyojini to‘liq qondirishda marketing strategiyasining o‘rni alohida ta’kidlanadi. Maqoladatovar strategiyasini ishlab chiqishda segmentatsiya, maqsadli bozorni tanlash va tovarni joylashtirish (STP modeli)jarayonlari tahlil qilinadi. Shuningdek, zamonaviy marketing konsepsiyalari, innovatsion mahsulot yaratish, narx siyosatinishakllantirish va tovar hayotiy siklini boshqarish bo‘yicha tavsiyalar keltirilgan. Tadqiqot natijalari korxonalarga marketingva tovar siyosatini yanada samarali yuritish, raqobat ustunligini qo‘lga kiritish hamda iste’molchilar bilan uzoq muddatlimunosabatlarni yo‘lga qo‘yishda yordam beradi.

Keywords: marketing strategiyasi; tovar strategiyasi; STP modeli; brend; bozor segmentatsiyasi; raqobatbardoshlik; iste’molchi ehtiyoji; innovatsion mahsulot (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:7932

DOI: 10.5281/zenodo.17656981

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