REKLAMA SAMARADORLIGINI OSHIRISHDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH

Azizbek Sobirov and Adolat Erkinova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada reklama samaradorligini oshirishda yashil marketing strategiyalarining o‘rni va ahamiyatiochib berilgan. Tadqiqotda iste’molchilarning ekologik ongining o‘sishi, barqaror mahsulotlarga bo‘lgan talabningkuchayishi hamda kompaniyalar tomonidan “yashil brending”, “eko-pozitsiyalash” va “yashil kommunikatsiyalar” kabistrategiyalarning qo‘llanishi reklama natijadorligiga qanday ta’sir ko‘rsatishi o‘rganilgan. Maqolada reklama xabarlaridaekologik mesajlardan foydalanish, iste’molchi ishonchini shakllantirish mexanizmlari, yashil reklama orqali brendobro‘sini mustahkamlash omillari ilmiy asosda tahlil qilinadi. Shuningdek, mahalliy va xalqaro kompaniyalar misolidayashil marketingning reklama samaradorligi ko‘rsatkichlari – qamrov, jalb etish darajasi, konversiya va brendga sodiqliko‘zgarishlari baholangan. Tadqiqot natijalari yashil marketing strategiyalarining raqobat ustunligini yaratishda, reklamasamaradorligini oshirishda hamda korxonalar uchun barqaror rivojlanish modelini shakllantirishda muhim omil bo‘libxizmat qilishini ko‘rsatadi.

Keywords: yashil marketing; reklama samaradorligi; B2B marketing; reklama; barqaror rivojlanish; iste’molchi xulqatvori; eko-yorliqlash; marketing strategiyalari; ijtimoiy media marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:8094

DOI: 10.5281/zenodo.17780284

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