TIKUV-TRIKOTAJ KORXONALARIDA ISTE’MOLCHILARNING XULQ-ATVORINI O‘RGANISHNI TAKOMILLASHTIRISH

Zulxumor Sultonova and Baxrombek Bobojonov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Ushbu maqolada O‘zbekiston to‘qimachilik sanoatida iste’molchilar xulq-atvorini o‘rganish tendensiyalariningo‘rni va ahamiyati tizimli tahlil qilingan. So‘nggi yillarda to‘qimachilik mahsulotlarini xarid qilishda iste’molchilarningehtiyojlari va tanlov mezonlarida sezilarli o‘zgarishlar kuzatilmoqda. Raqamli savdo, global moda tendensiyalari vaekologik ongning shakllanishi iste’molchi xulq-atvorini yanada murakkablashtirmoqda. Iste’molchi xulq-atvorining chuquro‘rganilishi to‘qimachilik korxonalarining eksport imkoniyatlarini kengaytirishi va raqobatbardosh mahsulot yaratishi uchunmuhim ilmiy-amaliy ahamiyat kasb etadi. Tadqiqotning asosiy maqsadi iste’molchi qarorlariga ta’sir etuvchi omillarnianiqlash hamda to‘qimachilik korxonalarining barqaror rivojlanishi uchun ilmiy asoslangan xulosalar ishlab chiqishdaniborat.

Keywords: iste’molchi xulq-atvori; to‘qimachilik sanoati; marketing strategiyasi; so‘rovnoma; raqamli marketing. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8225

DOI: 10.5281/zenodo.17914044

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