KORXONALARDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISHNING XORIJ TAJRIBASI

Nigora Abdurashidova and Donoxon Abduqodirova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Ushbu maqolada korxonalarda yashil marketing strategiyalarining xorijiy amaliyotlari tahlil qilinadi hamdaushbu yondashuvning nazariy asoslari qisqacha yoritiladi. Shuningdek, kompaniyalar tomonidan qo‘llanilayotgan asosiyinstrumentlar — yashil mahsulotlar, ekologik toza qadoqlash, mahsulotning “hayotiy tsikli”ga oid xabardorlik, yashil brendnipozitsiyalash va yashil kommunikatsiyaning samaradorligi masalalari ochib beriladi. Tadqiqot Scopus va Web of Scienceilmiy bazalarida chop etilgan yetakchi olimlarning mualliflik yondashuvlariga tayangan holda olib borilib, adabiyotlar tahlilihamda xorijiy mamlakatlar tajribasi asosida qiyosiy tahlil usullaridan foydalanildi. Tadqiqot natijalari shuni ko‘rsatadiki,yashil marketing strategiyalarining izchil joriy etilishi korxona imijini mustahkamlaydi, iste’molchilar ishonchini oshiradi vauzoq muddatli moliyaviy barqarorlikni ta’minlashga xizmat qiladi. Mazkur jarayonning samaradorligi esa korxonaning ichkiekologik majburiyatlari, mahsulot sifati, narx siyosati hamda iste’molchilarning ekologik xabardorlik darajasi bilan uzviybog‘liqdir.

Keywords: yashil marketing; yashil innovatsiyalar; yashil brend; greenwashing (soxta ekologik qiyofa yaratish); yashil marketing strategiyalari; iste’molchi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8233

DOI: 10.5281/zenodo.17914371

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