DAVLATNING IJOBIY IMIJINI YARATISHDA TURIZM VA XALQ DIPLOMATIYASINING STRATEGIK O‘RNI

Zilola Kasimova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Globallashuv sharoitida davlatlarning xalqaro maydondagi mavqei axborot oqimlari, madaniy-gumanitarhamkorlik hamda jamoatchilik bilan samarali muloqot mexanizmlariga tobora ko‘proq tayanmoqda. Xalq diplomatiyasimadaniyat, ta’lim, turizm, san’at, ilm-fan va yoshlar tashabbuslari orqali milliy manfaatlarni ilgari surish hamda davlatningxalqaro imijini shakllantiruvchi “yumshoq kuch”ning muhim vositasi sifatida e’tirof etilmoqda. Tadqiqotda SaymonAnholtning “Nation Brand Hexagon” modeli asosida milliy brendni mustahkamlash jarayonida turizm diplomatiyasi varaqamli kommunikatsiyalarning samaradorligi tahlil qilindi. So‘nggi yillarda turizm diplomatiyasining faollashuvi, vizasiyosatining liberallashuvi hamda ijtimoiy tarmoqlardagi tizimli targ‘ibot ishlari mamlakatga bo‘lgan global qiziqishningortishiga xizmat qilmoqda. “Yangi O‘zbekiston” taraqqiyot strategiyasi va “O‘zbekiston 2030” konsepsiyasida xalqdiplomatiyasining institutlashuvi milliy imijni mustahkamlashning ustuvor yo‘nalishlaridan biri sifatida belgilangan.Milliy qadriyatlar va innovatsion kommunikatsiyalar uyg‘unligiga asoslangan ushbu yondashuv Uchinchi Renessanspoydevorining shakllanishiga munosib hissa qo‘shmoqda

Keywords: xalq diplomatiyasi; milliy imij; turizm diplomatiyasi; raqamli kommunikatsiya; ijtimoiy media marketing; “Nation Brand Hexagon”; “yumshoq kuch”; milliy brend (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8329

DOI: 10.5281/zenodo.17998411

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