TURIZM SOHASIDA MARKETING KOMMUNIKATSIYALARI VA KONTENT MARKETINGNING O‘RNI

Samar Bozorov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Mazkur maqolada turizm sohasida marketing kommunikatsiyalarining zamonaviy rivojlanish tendensiyalari,xususan kontent marketingning milliy va barqaror turizmni rivojlantirishdagi o‘rni ilmiy jihatdan tahlil qilinadi. Tadqiqotdakontent marketing yashil iqtisodiyot tamoyillari bilan uyg‘unlashgan holda ekologik mas’uliyatli iste’molni shakllantirish,hududiy turizm brendlarini ilgari surish va resurslardan samarali foydalanishni ta’minlash vositasi sifatida asoslab beriladi.Shuningdek, kontent marketing orqali turizmda barqarorlikka erishish mexanizmlari va uning iqtisodiy samaradorliginioshirish yo‘nalishlari ochib beriladi

Keywords: turizm; marketing kommunikatsiyalari; kontent marketing; yashil iqtisodiyot; barqaror turizm; raqamli marketing; milliy turizm brendi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8438

DOI: 10.5281/zenodo.18054941

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