BO‘LAJAK MARKETOLOGLARNING KASBIY KO‘NIKMALARINI OSHIRISHNING XULQ-ATVOR VA PSIXOLOGIK JIHATLARI

Kamoliddin Ibodov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Maqolada marketologlarning psixologik ko‘nikmalarini oshirish, bozor muhitining turli vaziyatlariga bog‘liq holdakuzatiladigan riskli vaziyatlarda foyda olmaslik, kutilgan natijaga erishmaslik, zarar ko‘rish va kelajakda o‘z faoliyatiningyakun topishi muqarrarligi haqidagi bashoratlar kabi salbiy oqibatlardan xavotirlanish bilan namoyon bo‘ladigan psixologikstresslarga bardoshlilikni shakllantirish, psixologik savodxonlik va tovar bozorining strategik vazifalarini amalga oshirishdamarketing muvaffaqiyatlarining hal qiluvchi omil ekanligi ochib berilgan. Marketolog mutaxassislarni tayyorlashda o‘quvfanlar blokiga “iste’molchi xulq-atvori” modulini kiritish taklif qilingan, uni joriy etish bo‘yicha nazariy mavzular keltirilgan.Ushbu fan orqali iqtisodchi marketologlarning bozorga oid nazariy bilimlarni o‘zlashtirishni amaliy tajriba orttirish bilanuzviy bog‘lashga, savdo va xarid psixologiyasiga doir ko‘nikmalarini shakllantirish imkoniyatlari asoslantirilgan.

Keywords: psixologik ko‘nikmalar; marketolog; stressbardoshlilik; kasbiy ko‘nikma; VUCA–risk modeli; emotsional intellekt; kognitiv yuklama; ishonch tanqisligi; aqliy ortiqcha yuklama; qo‘rquvlar to‘qnashuvi; raqamli transformatsiya; raqamli psixologik kompetensiyalar; iste’molchi xulq-atvori (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8518

DOI: 10.5281/zenodo.18087384

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