CHAKANA SAVDODA INNOVATSION MARKETING SAMARADORLIGINI BAHOLASH MEZONLARI VA KO‘RSATKICHLARI TIZIMINI EKONOMETRIK USULLAR YORDAMIDA TADQIQ ETISH

Baxtiyor Safarov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Innovatsion marketingning chakana savdodagi roli operatsion samaradorlikni oshirish darajasinibaholash, ustuvorliklarni tanlash hamda iste’molchilarning kutganlaridan kelib chiqqan holda marketing strategiyalarinioptimallashtirish nuqtayi nazaridan tahlil qilinadi. Tadqiqot chakana savdo muhitidagi mavjud muammolar va imkoniyatlarnianiqlashga qaratilgan. Oldingi adabiyotlarga tayangan holda, ishda iqtisodiy metodlar va ilg‘or modellar yordamidasamaradorlikni baholash, yangi tendensiyalarni aniqlash hamda strategik o‘zgarishlarni bashorat qilish masalalari ko‘ribchiqiladi. Tadqiqot Heckman tanlov modeli asosida olib borilib, so‘rovnoma va intervyu natijalariga tayanadi. Olingannatijalar innovatsion texnologiyalarni qabul qilish va operatsion samaradorlik o‘rtasida sezilarli farq mavjud emasligini,biroq raqamli vositalardan strategik foydalanish bozor raqobatbardoshligi va mijozlar sadoqatini oshirishini ko‘rsatadi

Keywords: innovatsion marketing; raqamli transformatsiya; chakana savdo raqobatbardoshligi; mijozlar bilan muloqot; gibrid marketing strategiyalari; kichik chakana savdogarlar; texnologiyalarni qabul qilish (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8689

DOI: 10.5281/zenodo.18197841

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