The role of operational CRM systems in sales departments

Aziza Egamnazarova, Maftuna Shoyzoqova, Gaffarova Sarvinoz Muzaffar Qizi and Turaeva Gulizaxro

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 1

Abstract: Nowadays, it is very important for all companies to retain their customers in the increasingly competitive marketand turn them into loyal customers. Therefore, many companies are using CRM systems to manage customer data, tracksales processes and optimize deal conversion. This article will show how an operational CRM system can revolutionizea company's sales department, its customer retention and collaboration strategies. Operational CRM provides accuratemeasurements and data on achieving specific sales goals and achieving company profits, and automates the salesprocess, which reduces human labor in the company, which allows the company to invest in other areas. Thus, this articlewill show that an operational CRM system is an integral part of all modern company sales departments.

Keywords: CRM system; Sales department; sales automation; CRM tools; Revenue Growth; Sales optimization; Lead conversion; Customer retention. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:1:id:4333

DOI: 10.5281/zenodo.14801548

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