Ways of developing branding process in higher educational institutions

Shakirova Dilfuza Tulkunovna

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 1

Abstract: Strengthening a brand of the business in order to be distinguished among existing competitors, is under strictsupervision of the management nowadays, without paying attention to the form of the company, where assets are of greatimportance. Each stakeholder of the business should realize the importance of the process, as assets, especially materialelements in the structure of the asset are totally combined with delivering brand idea of the company. In the article oneof the main concepts of branding brand personality has been discussed in detail as an effective means of communicationbetween company and consumer.

Keywords: asset management; intellectual property; brand personality; educational service; education brand. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:1:id:4393

DOI: 10.5281/zenodo.14846265

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