Maishiy kimyo tovarlari B2B taqsimotida chakana savdo tarmoqlari bilan marketing asosidagi strategik hamkorlik

Farzonа Roʻziyeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 4

Abstract: Ushbu tadqiqotda maishiy kimyo mahsulotlari sohasida B2B taqsimot tizimi va chakana savdo tarmoqlari bilanmarketing asosida strategik hamkorlikning roli o‘rganildi. SWOT va Porter modellariga tayanib, raqamli transformatsiya,omnichannel yondashuvlar va sodiqlik strategiyalarining samaradorlikka ta’siri tahlil qilindi. Tahlillar asosida marketingva taqsimot o‘rtasidagi integratsiyani kuchaytirish, raqamli platformalardan foydalangan holda brend sodiqligini oshirishbo‘yicha amaliy takliflar ishlab chiqildi.

Keywords: B2B marketing; taqsimot strategiyasi; omnichannel; chakana savdo; raqamli transformatsiya; SWOT; Porter modeli; brend sodiqligi. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/5064 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/5064/3380 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:4:id:5064

DOI: 10.5281/zenodo.15294283

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().