Milliy brendlarni shakllantirish orqali tashqi bozorlarda raqobatbardoshlikni oshirish

Eleonora Muratbaeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 4

Abstract: Milliy brendlar tashqi bozorlarda mahsulot raqobatbardoshligini oshirishda muhim omil hisoblanadi. Ularmahsulot sifati bilan birga, mamlakat madaniyati va imidjini ham aks ettiradi. O‘zbekiston eksport salohiyatini kengaytirishuchun milliy brendlarni rivojlantirish ustuvor yo‘nalishlardan biri sanaladi. Tadqiqotda milliy brendlar orqali xalqarobozordagi muvaffaqiyat omillari tahlil qilinadi

Keywords: milliy brend; raqobatbardoshlik; tashqi bozor; eksport salohiyati; mahsulot sifati; xalqaro savdo; marketing strategiyasi; O‘zbekiston; brend imidji; milliy mahsulotlar (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:4:id:5104

DOI: 10.5281/zenodo.15310195

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