Forming demand and stimulating sales in Uzbekistan

Musayeva Shoira Azimovna

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 5

Abstract: In this article, we consider methods of demand generation and sales promotion in Uzbekistan, taking into accountthe specifics of the local market. We analyze key marketing tools such as advertising, promotion, pricing strategies andloyalty programs, and study the impact of digital technologies and social networks on consumer behavior. Particularattention is paid to successful cases and examples applicable to the Uzbek market. In conclusion, we offer practicalrecommendations aimed at increasing the effectiveness of marketing strategies adapted to modern market conditions.

Keywords: demand generation; sales promotion; marketing; advertising; promotion; customer loyalty; digital technologies; social networks; Uzbekistan market; sales strategies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:5:id:5409

DOI: 10.5281/zenodo.15473300

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