Qаndоlаt mаhsulоtlаri bоzоridа mаrkеting strаtеgiyаlаridаn fоydаlаnishning хоrijiy mаmlаkаtlаr tаjribаsi

Munirа Аzlаrоvа

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 5

Abstract: Ushbu maqolada qandolat mahsulotlari bozorida samarali marketing strategiyalaridan foydalanishning xorijiymamlakatlar tajribasi tahlil qilingan. Yevropa, AQSH va Osiyo davlatlaridagi yetakchi ishlab chiqaruvchi korxonalarningmarketing amaliyoti o‘rganilib, ularning bozordagi muvaffaqiyatiga ta’sir qiluvchi omillar ochib berilgan. Mahsulotnipozitsiyalash, brending, raqamli kanallardan foydalanish, iste’molchiga yo‘naltirilgan reklama vositalarining samaradorligikabi jihatlar bo‘yicha solishtirma tahlil o‘tkazilgan. Xalqaro tajriba asosida O‘zbekistonidagi qandolat sanoati uchuntavsiyalar berilgan hamda marketing strategiyalarini mahalliy bozor sharoitiga moslashtirishning ahamiyati asoslabberilgan.

Keywords: qandolat mahsulotlari; marketing strategiyalari; brend; raqobatbardoshlik; iste’molchi xulq-atvori; raqamli marketing; xalqaro tajriba (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:5:id:5535

DOI: 10.5281/zenodo.15528706

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