Tikuv-trikotaj korxonalari brend jozibadorligini oshirishning ilmiy-nazariy jihatlari

Akmaljon Oʻrinov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 5

Abstract: Ushbu maqolada tikuv-trikotaj sanoatida brend jozibadorligini oshirishga qaratilgan zamonaviy marketingyondashuvlari, ularning nazariy asoslari hamda amaliy ahamiyati tahlil qilinadi. Shuningdek, O‘zbekiston tikuv-trikotajsanoatining hozirgi holati chuqur tahlil qilinib, milliy korxonalar tomonidan brend imijini shakllantirish jarayonida yo‘lqo‘yilayotgan muammolar aniqlanadi va ularni bartaraf etish bo‘yicha takliflar ilgari suriladi. Iste’molchilar bilan barqaroraloqalarni yo‘lga qo‘yish, differensial marketing yondashuvlaridan foydalanish, shuningdek, brend kapitalini oshirishorqali tarmoq korxonalarining raqobatbardoshligini kuchaytirish yo‘llari ko‘rib chiqiladi. Maqola, shuningdek, milliymahsulotlarning xalqaro bozorlarga kirib borish salohiyatini oshirishga qaratilgan amaliy tavsiyalarni ham o‘z ichiga oladi.

Keywords: brend jozibadorligi; brend kapitali; brend qiymati; tikuv-trikotaj sanoati; iste’molchi xatti-harakati; marketing strategiyasi. (search for similar items in EconPapers)
Date: 2025
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DOI: 10.5281/zenodo.15546287

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