Increasing the effectiveness of using marketing communications in the tourism services market

Sobirjonov Asrorbek Sobitjon Ugli

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 6

Abstract: An effective marketing communication strategy is essential for tourism service providers aiming to attractand retain customers in an increasingly competitive landscape. This article explores the key factors that enhancecommunication effectiveness—such as message clarity, channel selection, personalization, and emotional resonance—while examining the role of digital transformation. Through a review of literature and synthesis of observed outcomesfrom real-world campaigns, the analysis highlights how integrated, data-driven, and customer-centered approachesimprove traveler engagement, booking conversions, and brand loyalty

Keywords: Tourism marketing; communication effectiveness; digital channels; personalization; engagement; conversion; brand loyalty. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:6:id:6182

DOI: 10.5281/zenodo.15791724

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