Quritilgan mevalarni xalqaro bozorda targ‘ib qilish bo‘yicha kontent-marketing strategiyasidаn foydalanish yo‘llari

Baxodir Yunusov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 7

Abstract: Tadqiqotda quritilgan mevalarni xalqaro bozorda muvaffaqiyatli targ‘ib qilish uchun samarali kontent-marketingstrategiyasi ishlab chiqildi. Mahsulot sifati, iste’molchi talabi, biofortifikatsiya, raqamli marketing, qadoqlash va davlatqo‘llab-quvvatlovi kabi asosiy omillar tahlil qilindi. Ilmiy manbalar asosida komponentlar o‘rtasidagi bog‘liqlik aniqlanib,eksport muvaffaqiyatiga erishish uchun izchil konseptual model yaratildi. Model mahsulotning raqobatbardoshliginioshirish, brend imijini mustahkamlash va xalqaro bozorda barqaror o‘sishni ta’minlash imkonini beradi

Keywords: quritilgan mevalar; kontent-marketing; eksport strategiyasi; raqamli marketing; biofortifikatsiya; qadoqlash; brend. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:7:id:6428

DOI: 10.5281/zenodo.16570508

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