Developing effective marketing strategies for tourism development in Uzbekistan

Fayzullayev Nodirbek Baxtiyor O‘g‘li

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 8

Abstract: Tourism is a vital driver of economic growth and cultural exchange, especially in emerging economies likeUzbekistan. This article explores effective marketing strategies tailored to Uzbekistan’s tourism sector. It combinestheoretical perspectives with practical insights based on a SWOT analysis, policy documents, and expert opinions. Thepaper proposes a multi-layered marketing approach focusing on digital marketing, destination branding, and stakeholdercollaboration. These strategies are expected to enhance Uzbekistan’s competitive position in the global tourism market

Keywords: Tourism Development; Marketing Strategies; Uzbekistan; SWOT Analysis; Sustainable Tourism; Digital Marketing. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:8:id:6647

DOI: 10.5281/zenodo.16792008

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