Yashil marketing yordamida moda sanoatida mijozlar ehtiyojini samarali qondirish

Nafisa Xalilova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 8

Abstract: Maqolada moda sanoatida yashil marketing strategiyalarining mijoz ehtiyojlarini samarali qondirishdagi o‘rnitahlil etiladi. Tadqiqotda ekologik barqarorlik va mijozlarga yo‘naltirilgan yondashuv uyg‘unligi asosiy masala sifatida ko‘ribchiqiladi. Yashil marketing nafaqat atrof-muhitga zarar yetkazmaydigan mahsulotlarni targ‘ib etadi, balki iste’molchilarishonchini oshiradi, brend sadoqatini mustahkamlaydi va qayta xaridni rag‘batlantiradi. Shuningdek, qayta ishlanganmateriallar, ekologik yorliqlash va resurs tejovchi texnologiyalar bozor raqobatbardoshligini oshirishi alohida ta’kidlanadi.Natijalar yashil marketingning iqtisodiy hamda ijtimoiy samaradorligini ko‘rsatadi

Keywords: moda sanoati; mijozlarga yo‘naltirilgan yondashuv; brend sadoqati; qayta xarid; brend qiymati; ekologik iste’mol; marketing strategiyasi; iste’molchi xatti-harakati (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:8:id:6743

DOI: 10.5281/zenodo.16946609

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