Moda sanoatida marketing samaradorligini baholash uslubi

Nargiza Alimxodjayeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 8

Abstract: Ushbu maqolada moda sanoatida marketing samaradorligini baholashning nazariy va amaliy jihatlariyoritilgan. Brend qiymati, iste’molchi ongidagi pozitsiya, sotuv ko‘rsatkichlari va neyromarketing texnologiyalari asosidasamaradorlikni o‘lchash usullari tahlil qilingan. Xorijiy va mahalliy olimlar tadqiqotlari asosida marketing samaradorliginibaholash mezonlari shakllantirilib, milliy brendlarni xalqaro bozorda raqobatbardosh etishga qaratilgan takliflar ilgarisurilgan.

Keywords: tayyor mahsulotlar; SMM ko‘rsatkichlari; xulq-atvor; moda brend; samaradorlik; marketing (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:8:id:6971

DOI: 10.5281/zenodo.17168792

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