Korxona raqobatbardoshligini oshirishda marketingning tovar strategiyasidan foydalanish holati

Sherzod Xidirov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 9

Abstract: Ushbu maqolada O‘zbekiston tikuv-trikotaj korxonalarining raqobatbardoshligini oshirishda marketingningtovar strategiyasidan foydalanish holati ilmiy jihatdan tahlil etilgan. Tovar strategiyasining asosiy komponentlari — mahsulotassortimenti, sifat, brending va qadoqlash omillari o‘rganilib, ularning eksport salohiyati hamda iste’molchilar sodiqligigata’siri ko‘rib chiqilgan. Tadqiqotda analitik va taqqoslash usullaridan foydalanilgan bo‘lib, tikuv-trikotaj korxonalariningkuchli va zaif tomonlari, mavjud imkoniyatlari hamda global raqobat tahdidlari SWOT-tahlil orqali aniqlangan. Shuningdek,2018–2024-yillar oralig‘ida tikuv-trikotaj mahsulotlari eksporti dinamikasi tahlil qilinib, barqaror o‘sish tendensiyalarikuzatilgan. Maqola yakunida korxonalarda assortimentni diversifikatsiya qilish, sifat standartlarini joriy etish, brendingva qadoqlashni rivojlantirish, shuningdek, marketing tadqiqotlarini kengaytirish bo‘yicha amaliy takliflar ishlab chiqilgan

Keywords: marketing; tovar strategiyasi; tikuv-trikotaj korxonalari; raqobatbardoshlik; assortiment; brending; eksport (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:9:id:6837

DOI: 10.5281/zenodo.17076053

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