Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri

Nigoraxon Pulatova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 9

Abstract: Maqolada marketingda emotsional intellektning ahamiyati va uning neyromarketing strategiyalarisamaradorligiga ta’siri yoritilgan. Natijalar emotsional intellekt iste’molchi hissiyotlarini chuqurroq anglash va uzoqmuddatli brend sodiqligini shakllantirishda muhim rol o‘ynashini ko‘rsatadi.

Keywords: emotsional intellekt; neyromarketing; iste’molchi xulqi; brend sodiqligi; marketing strategiyasi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:9:id:7068

DOI: 10.5281/zenodo.17240308

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