KICHIK BIZNESDA INTERNETMARKETING TEXNOLOGIYALARINI TAKOMILLASHTIRISHNING SAMARALI MODELI VA BOSQICHLI ALGORITMI

Oybek Pirmatov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, 726-729

Abstract: Ushbu tezisda kichik biznes subyektlarida internet-marketing texnologiyalarini takomillashtirishgaqaratilgan konseptual “SAMAR” modeli va to‘rt bosqichli algoritm taklif etiladi. Tadqiqotda 100 ta kichik biznes subyektidao‘tkazilgan monitoring natijalari asosida marginal samaradorlik ko‘rsatkichlari hisoblab chiqilgan. Natijalar shuni ko‘rsatadiki,to‘rt bosqichli algoritmni qo‘llash natijasida oylik daromad 3,3 baravar, marketing investitsiyalarining qaytimi (ROMI) 6,4baravar oshadi, bir xaridorga to‘g‘ri keladigan marketing xarajati esa 1,8 baravar kamayadi. Taklif etilayotgan “SAMAR”modeli ROMI ko‘rsatkichini o‘rtacha 150 foizdan 250 foizgacha oshirish imkonini beradi

Keywords: kichik biznes; internet-marketing; “SAMAR” modeli; bosqichli algoritm; marginal samaradorlik; optimal budjet. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:11832

DOI: 10.5281/zenodo.21831832

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