Moda marketingida iste’molchilarning ichki ehtiyojlari va xulq-atvoriga asoslangan yondashuvlar

Oydinoy Tuxtaeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Tadqiqotda moda marketingida psixologik segmentatsiya va emotsional marketingning ahamiyati o‘rganilgan.Psixologik segmentatsiya brendlarga iste’molchilarni motivatsiyalari va xulq-atvori asosida guruhlash imkonini beradi,bu esa marketingni shaxsiylashtirish va targeting strategiyalarini yanada samarali amalga oshirishga yordam beradi.Emotsional marketing brend va iste’molchilar o‘rtasidagi aloqalarni kuchaytiradi, sodiqlikni oshiradi va brand lovenirivojlantiradi. Tadqiqotda psixologik segmentatsiya va emotsional marketingning brend strategiyalariga ta’siri va raqamlimarketing orqali shaxsiylashtirilgan yondashuvlar qanday amalga oshirilishi ko‘rsatilgan.

Keywords: psixologik segmentatsiya; emotsional marketing; Brand love; marketing strategiyalari; brend sodiqligi; raqamli marketing; targeting; positioning; iste’molchi motivatsiyalari; shaxsiylashtirilgan marketing. (search for similar items in EconPapers)
Date: 2025
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DOI: 10.5281/zenodo.15357986

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