Tijorаt bаnklаridа omonatlarni jalb qilishda mijoz sodiqligini oshirishga qaratilgan innovatsion yondashuvlar

Shoxrux Raximov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu maqolada innovatsion marketing strategiyalarining mijoz sodiqligiga ta’siri tahlil qilingan. Tadqiqotdasifatli adabiyotlar sharhi asosida influencer marketing, ijtimoiy media, sun’iy intellekt, ERP tizimlari, gamifikatsiya vapsixografik segmentatsiya kabi yondashuvlarning samaradorligi baholangan. Har bir strategiyaning amaliy qo‘llanish sohasi,sektorlar kesimidagi afzalliklari va baholash natijalari keltirilgan. Natijalar shuni ko‘rsatadiki, raqamli va shaxsiylashtirilganyondashuvlar mijoz sodiqligini oshirishda eng samarali vosita hisoblanadi. Tadqiqot sohalarga mos strategiyalarni tanlashva ularni birlashtirib qo‘llash orqali kompaniyalarga sodiqlikni boshqarishda kompleks yondashuvlarni taklif etadi.

Keywords: mijoz sodiqligi; innovatsion marketing; influencer marketing; sun’iy intellekt; gamifikatsiya; shaxsiylashtirish; strategik yondashuv; psixografik segmentatsiya. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:5183

DOI: 10.5281/zenodo.15358044

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