TOSHKENT VILOYATIDA OLTIN BEL TOGʻ KURORTINI RIVOJLANTIRISHNING MARKETING STRATEGIYALARI

Abdulaziz Ashurov, Baxodir Ishmuratov, Ziyoviddin Mahmudov and Fatema Javid

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu tezisda Parkent tumanida joylashgan “Oltin Bel” togʻ kurortining marketing, fazoviy va investitsionrivojlanish salohiyati tahlil qilingan. Tadqiqotda GIS texnologiyalar asosida fazoviy tahlil, SWOT tahlili hamda MarkaziyOsiyo tog‘-kurortlari bilan benchmarking taqqoslamasi amalga oshirilgan. Natijalar Parkent tumanining tabiiy resurslari —balandlik, iqlim va landshaft jihatidan — yuqori turistik imkoniyatga ega ekanligini, biroq brend identifikatsiyasi, infratuzilmasifati va strategik boshqaruv sohalarida muvofiqlashtirilgan yondashuv zarurligini ko‘rsatadi

Keywords: Parkent; Oltin Bel; tog‘ turizmi; GIS; marketing strategiyasi; brending; barqaror rivojlanish; SWOT; benchmarking. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:7537

DOI: 10.5281/zenodo.17539599

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