KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISH METODOLOGIYASINI TAKOMILLASHTIRISH

Shaxnoza Ergashxodjayeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Maqolada korxonalarda yashil marketing strategiyalarining qoʻllanilishi oʻrganilgan. Tadqiqotda empirikmaʼlumotlar asosida isteʼmolchilarning xarid qarorlariga ekologik omillarning taʼsiri tahlil qilingan. Brend imiji va isteʼmolchiishonchining xarid jarayonidagi oʻrni aniqlangan. Yashil innovatsiyalarni joriy etish va taʼminot zanjirida ekologikstandartlarga amal qilish samaradorlikni oshirish omillari sifatida koʻrsatilgan. Natijalar yashil marketingning korxonalarraqobatbardoshligini mustahkamlash hamda barqaror rivojlanishni taʼminlashda muhim strategik vosita ekanini koʻrsatgan

Keywords: yashil marketing; raqobatbardoshlik; isteʼmolchi ishonchi; brend imiji; yashil innovatsiya; taʼminot zanjiri (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:7621

DOI: 10.5281/zenodo.17543853

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