YASHIL IQTISODIYOT SHAROITIDA O‘ZBEKISTON SANOAT KORXONALARIDA MARKETING STRATEGIYALARINI TAKOMILLASHTIRISH

Mohigul Kutbitdinova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Maqolada O‘zbekiston sanoat korxonalarida yashil iqtisodiyot tamoyillari asosida marketing strategiyalarinitakomillashtirish masalalari ko‘rib chiqiladi. Yashil marketing konsepsiyalarining dolzarbligi, ekologik samaradorlikkaasoslangan brend yaratish, iste’molchilarning yashil qadriyatlarga yo‘naltirilgan xatti-harakatlari va xalqaro tajribalar tahlilqilinadi. “Yangi O‘zbekiston Taraqqiyot Strategiyasi”, “O‘zbekiston 2030” strategiyasi hamda Vazirlar Mahkamasiningqarorlari asosida mamlakatda yashil iqtisodiyotga o‘tish jarayonida marketing siyosatini rivojlantirish yo‘nalishlari yoritiladi.Tadqiqot natijalari korxonalar uchun raqobatbardoshlikni oshirishda yashil marketing strategiyalarini qo‘llashning iqtisodiysamaradorligini ko‘rsatadi.

Keywords: yashil iqtisodiyot; yashil marketing; barqaror rivojlanish; ekologik samaradorlik; marketing strategiyasi; raqobatbardoshlik; iste’molchilar xulqi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:7670

DOI: 10.5281/zenodo.17549138

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