SANOATDA YASHIL ENERGIYADAN FOYDALANISH SAMARADORLIGINI OSHIRISHDA MARKETING YONDASHUVLAR

Elörbek Abdullaev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Tezisda sanoat korxonalarida qayta tiklanuvchi energiya manbalaridan foydalanish samaradorligini oshirishdamarketing yondashuvlarining ahamiyati tahlil qilindi. Ilmiy manbalar asosida yashil marketingning asosiy tamoyillari,raqamli vositalarning roli va ekologik xabardorlikni oshirish mexanizmlari yoritib berildi. Marketing strategiyalariningtexnologik innovatsiyalar bilan qanday bog‘lanishi asoslab berildi. Tahlil natijalariga ko‘ra, korxonalar samaradorliginafaqat ichki ishlab chiqarish jarayonlariga, balki tashqi kommunikatsiyaning sifatiga ham bog‘liq ekani aniqlab berildi.Nazariy takliflar asosida amaliy tavsiyalar ishlab chiqildi

Keywords: yashil marketing; sanoat samaradorligi; qayta tiklanuvchi energiya; raqamli kommunikatsiya; ekologik brend; iste’molchi xulqi; barqarorlik. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:8967

DOI: 10.5281/zenodo.18478967

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