MODA SANOATIDA YASHIL MARKETING VA ISTE’MOLCHILARNING EKOLOGIK ONGINI RIVOJLANTIRISH

Rayhona Ahmadjonova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Mazkur tezisda moda sanoatida yashil marketing strategiyalarining iste’molchilarning ekologik ongigata’siri nazariy jihatdan tahlil etildi. Ekologik bilim, ijobiy munosabat va xarid niyati o‘rtasidagi bog‘liqlik mavjud modellarasosida asoslab berildi. Brendga bo‘lgan ishonch va raqamli kontent sifati muhim omil ekani aniqlangan. Shuningdek,“greenwashing” holatlari ekologik marketingga salbiy ta’sir ko‘rsatishi aniqlashtirildi. Tadqiqotda marketingning madaniykontekstga moslashuvi va halollik tamoyiliga asoslanishi zarurligi taklif qilindi. Tezisda amaliy takliflar ilgari surildi.

Keywords: yashil marketing; ekologik ong; moda sanoati; iste’molchi xulq-atvori; raqamli kontent (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:8969

DOI: 10.5281/zenodo.18479018

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