OLIY TAʼLIM MUASSASALARINI INNOVATSION MENEJMENT ASOSIDA YASHIL MARKETINGDA RAQAMLI TRANSFORMATSIYANI QO‘LLASH

Sitora Boltayeva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu tezisda oliy taʼlim muassasalarida innovatsion menejment asosida yashil marketingni raqamlitransformatsiya orqali joriy etish imkoniyatlari tahlil qilingan. Tadqiqotda raqamli texnologiyalarning ekologik tashabbuslarniqo‘llab-quvvatlashdagi o‘rni, marketing strategiyalariga integratsiyasi hamda samaradorlikni oshirishdagi roli asoslangan.Xalqaro tajriba va ilmiy manbalar orqali konseptual model ishlab chiqilgan. Tahlillar natijasida oliy taʼlimda barqarorlikkaerishish uchun raqamli vositalar bilan uyg‘unlashtirilgan yashil strategiyalar zarurligi aniqlangan. Amaliy takliflar ilgarisurilgan.

Keywords: innovatsion menejment; yashil marketing; raqamli transformatsiya; oliy taʼlim; barqaror rivojlanish; ekologik strategiya. (search for similar items in EconPapers)
Date: 2025
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DOI: 10.5281/zenodo.18479075

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