TIJORAT BANKLARIDA OMONAT HAJMINI OSHIRISHDA RAQAMLI MARKETING VOSITALARINING ROLI

Shoxrux Raximov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Mazkur maqolada tijorat banklarida depozit hajmini oshirishda raqamli marketing vositalarining o‘rni tahlilqilindi. Raqamli reklama, mobil ilovalar va shaxsiylashtirilgan takliflarning samaradorligi yoritilgan ilmiy manbalar o‘rganildi.Aniqlanishicha, raqamli marketing vositalari orqali bank va mijoz o‘rtasidagi o‘zaro aloqa yaxshilanadi, mijozlarningsadoqati va omonatchilar soni ortadi. Banklar tomonidan qo‘llanilgan strategiyalar va ularning natijalari alohida tahlilqilindi. Tadqiqot nazariy asosda olib borilgan bo‘lib, amaliy tavsiyalar ishlab chiqilgan

Keywords: raqamli marketing; tijorat banki; omonat; depozit siyosati; mobil ilova; mijoz xulq-atvori; bank strategiyasi (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:8999

DOI: 10.5281/zenodo.18479320

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