PAXTA TO‘QIMACHILIK KLASTERLARIDA YASHIL MARKETING STRATEGIYALARINI JORIY ETISH VA ULARNING SAMARADORLIGINI BAHOLASH

Saʼdulla Tadjiev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu tezisda paxta-to‘qimachilik klasterlarida yashil marketing strategiyalarini joriy etish va ularningsamaradorligini baholash masalasi nazariy asosda o‘rganilgan. Ilmiy manbalar tahlili orqali ekologik yondashuvlarningishlab chiqarish, marketing va eksportdagi o‘rni aniqlangan. Yashil marketing vositalari orqali mahsulotga qo‘shilganqiymat oshirilishi, iste’molchi ishonchi mustahkamlanishi va xalqaro bozorlarda raqobatbardoshlik ta’minlanishi ko‘rsatibberilgan. Shuningdek, klaster ichida institutsional hamkorlik va raqamli kommunikatsiya mexanizmlarining ahamiyatiasoslab berilgan. Natijalar asosida amaliy takliflar ishlab chiqilgan

Keywords: yashil marketing; paxta-to‘qimachilik klasteri; ekologik strategiya; iste’molchi ishonchi; eksport salohiyati; barqarorlik; greenwashing; marketing samaradorligi (search for similar items in EconPapers)
Date: 2025
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DOI: 10.5281/zenodo.18479351

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