TOVARLARNI ILGARI SURISHDA EKO MARKETING STRATEGIYALARIDAN FOYDALANISH

Azizbek Sobiroz and Adolat Erkinova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3

Abstract: Ushbu tadqiqotda tovarlarni ilgari surishda qo‘llaniladigan marketing reklama vositasini yaratishda ekomarketingstrategiyalaridan foydalanishning zamonaviy usullari tahlil qilindi. Shuningdek, “O‘zbekiston – 2030” strategiyasidabelgilangan “yashil iqtisodiyot”ga o‘tish vazifalari reklama va marketing sohalarida ekologik kommunikatsiyalarni kengqo‘llash zarurligini kuchaytirishi, eko-marketingning milliy iqtisodiyot barqarorligiga qo‘shadigan hissasi ochib berildi

Keywords: eko-marketing; eko-reklama; yashil iqtisodiyot; eko-yorliqlash; eko-brending; iste’molchi xatti-harakati; barqaror rivojlanish; reklama strategiyasi; ekologik ong (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:id:9024

DOI: 10.5281/zenodo.18484789

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