FUNDRAISING AS A STRATEGIC TOOL IN MUSEUM MANAGEMENT

Aziza Ibroximova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 1

Abstract: Fundraising has become a key strategic tool in museum management amid declining public funding. Thetransition toward multi-channel financing has increased museums’ reliance on private donations, corporate sponsorship,and project-based fundraising mechanisms. This study examines fundraising as a strategic component of museummanagement through a qualitative analysis of academic literature and international best practices. A stage-basedfundraising model—planning, implementation, control, and analysis—is applied to systematize fundraising activities. Thefindings demonstrate that project-based fundraising is the most effective approach due to its transparency and strongalignment with donor motivations. The study emphasizes the importance of strategic integration and the use of digitaltools in ensuring the financial sustainability of museums.

Keywords: Fundraising; Museum Management; Project-Based Fundraising; Corporate Sponsorship; Digital Fundraising; Financial Sustainability (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/8910 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/8910/7110 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:1:id:8910

DOI: 10.5281/zenodo.18411524

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().