“MILLIY TURIZM SITUATSION-MONITORING MARKAZI” VA “YASHIL TUROPERATORLAR” FAOLIYATINI SHAKLLANTIRISH ISTIQBOLLARI

Akmal Toshev

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: Mazkur maqolada turoperatorlik korxonalari faoliyatini rivojlantirishda raqamli marketing vositalaridansamarali foydalanishning nazariy va amaliy jihatlari tahlil qilingan. Raqamli texnologiyalar va sun’iy intellekt asosidamarketing jarayonlarini avtomatlashtirish, aniq ma’lumotlarga asoslangan boshqaruv qarorlarini qabul qilish hamdamijozlar bilan interaktiv aloqani kuchaytirishning ustuvor yo‘nalishlari ko‘rsatib berilgan. Tadqiqot natijalari turoperatorlaruchun raqamli marketing vositalarini joriy etish orqali raqobatbardoshlikni oshirish, xarajatlarni optimallashtirish va brendqiymatini mustahkamlash imkoniyatlarini ochib beradi

Keywords: raqamli marketing; marketing vositalari; korxona raqobatbardoshligi; ma’lumotlar tahlili; avtomatlashtirish; mijozlar bilan aloqa; innovatsion marketing strategiyasi (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9108

DOI: 10.5281/zenodo.18554037

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