STRATEGIES FOR INCREASING COMPETITIVENESS IN DEVELOPING EXPORT ACTIVITIES IN SMALL ENTERPRISES

Nasridinova Shokhida Taufikovna

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: This article is devoted to the study of strategies for increasing competitiveness through the development ofexport activities in small enterprises. The study analyzes the opportunities for small enterprises to enter internationalmarkets, ways to create competitive advantages through product diversification, marketing and innovative approaches.The role of factors such as pricing policy and quality control in increasing export potential is also considered. The resultsof the study show that strategic approaches and effective management mechanisms contribute to the sustainable growthof small enterprises in national and international markets.

Keywords: small businesses; export activities; competitiveness; strategies; international market; marketing; innovations; export potential; product diversification; pricing policy; quality control (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9187

DOI: 10.5281/zenodo.18628974

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