MODERN MODELS OF SALES LOGISTICS IN THE SERVICE SECTOR: MARKETING ASPECT AND AREAS FOR IMPROVEMENT

Mamatkulova Shoira Djalolovna

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: In this article, we examine modern sales logistics models in the service industry from a marketing perspective.We analyze the relationship between logistics processes and marketing tools in creating customer value and enhancingthe competitiveness of service organizations. Particular attention is paid to integrating sales logistics with marketingcommunications, managing service distribution channels, and improving customer service

Keywords: sales logistics; service industry; marketing; marketing communications; customer value; distribution channels; competitiveness (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9257

DOI: 10.5281/zenodo.18671435

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