RAQAMLI IQTISODIYOT SHAROITIDA O‘ZBEKISTONDA SUN’IY INTELLEKT ASOSIDA MARKETING SAMARADORLIGINI OSHIRISH MEXANIZMLARI

Tohirjon Maxmudov and Shahlo Muminova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 2

Abstract: Ushbu maqolada raqamli iqtisodiyot sharoitida O‘zbekistonda marketing jarayonlarini sun’iy intellekt asosidarivojlantirish mexanizmlari tahlil qilingan. Tadqiqotda sun’iy intellekt texnologiyalarining marketing samaradorliginioshirishdagi o‘rni, ma’lumotlarga asoslangan qaror qabul qilish jarayonlarini takomillashtirish, auditoriyani segmentatsiyaqilish, shaxsiylashtirilgan reklama yaratish hamda mijoz tajribasini boshqarishdagi ahamiyati yoritilgan. Shuningdek,maqolada korxonalarda sun’iy intellekt platformalaridan foydalanish mexanizmlari, marketing kampaniyalarini avtomatikoptimallashtirish, reklama samaradorligini real vaqt rejimida monitoring qilish hamda raqobat ustunligini ta’minlashimkoniyatlari asoslab berilgan.

Keywords: sun’iy intellekt; raqamli iqtisodiyot; marketing samaradorligi; Big Data; marketingni avtomatlashtirish; mijoz tajribasi; segmentatsiya; personalizatsiya; reklama optimallashtirish; raqobat ustunligi; sun’iy intellekt platformalari; marketing transformatsiyasi (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:2:id:9326

DOI: 10.5281/zenodo.18761017

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